Hello
Rooted in science. Raised in culture. Made for every curl’s journey.
HiDRYtion™ is a pediatric nurse practitioner-founded brand focused on scalp and hair care for kids with sensitive skin. Our mission is to make healthy haircare simple, safe, and effective—especially for children dealing with eczema, dryness, flaking, or inflammation.
All of our products are fragrance-free, non-drying, and dermatologist-formulated—crafted with care for curly, coily, and kinky hair types. Whether your child wears braids, twists, or a curly fro, HiDRYtion supports the journey with love, culture, and clinically-backed care.
✨ Follow along as we grow. Our full line is coming soon.
My Story
Hi, I’m Dr. Bre Craddock, a pediatric dermatology nurse practitioner, mom, and the founder of HiDRYtion.
I created HiDRYtion out of both professional insight and personal experience. As a provider, I’ve seen so many children—especially those with curly, coily, and kinky hair—struggle with scalp issues like eczema, flaking, and dryness. As a mom to a child with sensitive skin and a head full of curls, I’ve lived it firsthand.
HiDRYtion was born from the belief that kids with textured hair deserve better. Better ingredients. Better care. Better representation. Our products are fragrance-free, dermatologist formulated, and non-drying—intentionally created for little ones who need gentle, effective solutions from day one.
Rooted in science.
Raised in culture.
Made for every curl’s journey.
This isn’t just haircare. This is healing care.